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Brand Manager
(internal title Associate Manager Customer Marketing)
- Location: Warsaw
- Function: Customer Marketing
Overview
As Brand Manager you are the head of our marketing team in Poland. You will lead our Polish marketing team, our brand portfolio and ensure best in class execution of the customer marketing programs, in order to meet business objectives in terms of sales, profit and share. Key to this will be working closely with the local sales team to identify customer priorities and insights and with other local and regional stakeholders to align, drive and execute our local marketing strategy.
This is NOT a consumer marketing job (i.e no local product development or major advertisement campaign development) but a rather a consumer and customer marketing role.
Responsibilities
Lead the Polish marketing team and define key brand, product and trade activation priorities while managing the local activation budget.
Support the team in defining their brand/platform strategies, their daily tasks and executing of national and customer activations.
Work with category management and sales to ensure all distribution and display initiatives are timely and properly executed for the defined category.
Ensure Trade Bundles, Base and New Products news developed by the Platform are appropriately and timely executed consistent with agreed parameters with the Cluster.
Support the local Sales Team in presenting launch plans to major customers and securing customer alignment on activation plans as well as preparing the annual business plans for key strategic partners
Develop the promotional guidelines, equity deployment and monitoring.
Execute Special Pack plans consistent with agreed guidelines and principles
Ensure excellence in sales execution at POS
Develop, execute and monitor promotions (pre and post) in collaboration with Sales and Finance.
For the defined category - tracks performance (sales, share, distribution), competitive activities, and manages portfolio complexity.
Experience you’ll bring:
Min 5-6 years’ experience in a mix of Trade/Customer Marketing, brand marketing or Sales;
Graduate degree in Business Administration, Sales, Marketing or similar
Fluent in Polish and English, both written and oral
Previous experience in FMCG or in a Retailer is a plus
Behaviors you’ll need:
Strong leadership and business thinking with a drive for results
Able to communicate clear in written and verbally and be a valuable team player building relationships at all levels and across function in a dynamic environment
Sharpened analytical skills with experience using market data (e.g. AC Nielsen)
Deep understanding of the Polish trade and consumer landscape and able to translate these insights into business plans.
An eye for details and executing plans with excellence
Strong presentation skills
What’s in it for you?
We offer an excellent opportunity for career development and progression, a highly collaborative work environment and an autonomous and flexible working culture where you will be able to add value and be recognized and rewarded.
We have additional benefits as:
Health & Wellbeing
Medical Insurance, Lunch Card, Sport Card, Employee Assistance Program, Glasses Reimbursement
Learning & Working Environment
Training and courses co-financing, Smart Working, Drinks & Fruit Basket, „Family & Friends” Referral Program
Financial Benefits
Life Insurance, Additional Pension Contribution, Global Profit Sharing Bonus, Long Service Awards, Christmas & Easter Voucher, Emergency Payment, Vacation Payment
ABOUT US
SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.
You need to be eligible to work in the country of application.
Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.
Come join us and make an impact through iconic global brands.
GO FURTHER WITH OUR FAMILY™
